Some time ago Google selected us as an example of small business digitalisation in the Community of Madrid thanks to the actions we put in place to start the digital transformation process of Guitarras Ramírez. This led other people to get to know us, to stay connected with our customers and to show our art in a different way.
Example of digitisation at RTVE Cámara Abierta
The programme Cámara Abierta of RTVE wanted to talk to us about our process, as well as the importance of digitisation and the essence of content in the digital world.
Amalia and Cristina Ramírez have told, in the report elaborated by Óscar Gutiérrez, how our process was, how thanks to digitalisation we could have contact with guitarists and clients, offering and putting in value our new models, as well as we had the possibility to give the importance that it deserves to the craftsmanship of building Ramírez guitars.
Here is a link to the report, where you can see us from minute 7 onwards: Cámara Abierta de RTVE.
