{"id":33656,"date":"2022-10-05T08:00:14","date_gmt":"2022-10-05T06:00:14","guid":{"rendered":"https:\/\/guitarrasramirez.com\/cristina-ramirez-talks-success-story-ramirez-guitars-technology-hoy-por-hoy\/"},"modified":"2022-10-05T08:00:14","modified_gmt":"2022-10-05T06:00:14","slug":"cristina-ramirez-talks-success-story-ramirez-guitars-technology-hoy-por-hoy","status":"publish","type":"post","link":"https:\/\/guitarrasramirez.com\/en\/cristina-ramirez-talks-success-story-ramirez-guitars-technology-hoy-por-hoy\/","title":{"rendered":"Cristina Ram\u00edrez talks about the success story of Ram\u00edrez Guitars with technology on Hoy por Hoy"},"content":{"rendered":"<p>Last week Cristina Ram\u00edrez was on the programme Hoy por Hoy on the SER radio station. She told us how we introduced digitalisation at Ram\u00edrez Guitars and how we adapted to the new times, technologies and ways of relating to our customers.<\/p>\n<h2>Ramirez Guitars&#8217; leap into technology<\/h2>\n<p>On the Hoy por Hoy programme on 29th September, we talked about &#8220;The forced leap of SMEs to technology&#8221;, something that we at Ram\u00edrez Guitars know well because when the pandemic arrived and with it the confinement, we were &#8220;forced&#8221; to change the chip and adapt to the new times in order not to have that disconnection with our customers.<\/p>\n<p>Do you want to know what we did and how we did it? We leave you the link and the audio of the interview so that you can listen to Cristina tell you first hand \ud83d\ude09<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-33656-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/guitarrasramirez.com\/wp-content\/uploads\/2022\/10\/1664385747414_1664385755_audio_128.mp3?_=1\" \/><a href=\"https:\/\/guitarrasramirez.com\/wp-content\/uploads\/2022\/10\/1664385747414_1664385755_audio_128.mp3\">https:\/\/guitarrasramirez.com\/wp-content\/uploads\/2022\/10\/1664385747414_1664385755_audio_128.mp3<\/a><\/audio>\n<p>Source:\u00a0<a href=\"https:\/\/cadenaser.com\/cmadrid\/2022\/09\/28\/el-salto-obligado-de-las-pymes-a-la-tecnologia-radio-madrid\/?outputType=amp\" target=\"_blank\" rel=\"noopener\">Hoy por Hoy Madrid<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week Cristina Ram\u00edrez was on the programme Hoy por Hoy on the SER radio station. She told us how we introduced digitalisation at Ram\u00edrez Guitars and how we adapted [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":29843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[125],"tags":[],"class_list":["post-33656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cristina Ram\u00edrez on Hoy por Hoy on SER radio station - Guitarras Ramirez<\/title>\n<meta name=\"description\" content=\"Cristina Ram\u00edrez attends the programme Hoy por Hoy on Cadena Ser in Madrid to talk about our experience with digitalisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guitarrasramirez.com\/en\/cristina-ramirez-talks-success-story-ramirez-guitars-technology-hoy-por-hoy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cristina Ram\u00edrez talks about the success story of Ram\u00edrez Guitars with technology on Hoy por Hoy\" \/>\n<meta property=\"og:description\" content=\"Cristina Ram\u00edrez attends the programme Hoy por Hoy on Cadena Ser in Madrid to talk about our experience with digitalisation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guitarrasramirez.com\/en\/cristina-ramirez-talks-success-story-ramirez-guitars-technology-hoy-por-hoy\/\" \/>\n<meta property=\"og:site_name\" content=\"Guitarras Ramirez\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-05T06:00:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guitarrasramirez.com\/wp-content\/uploads\/2022\/10\/Cristina-Ramirez-on-Hoy-por-Hoy-on-SER-radio-station.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1048\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/guitarrasramirez.com\\\/en\\\/cristina-ramirez-talks-success-story-ramirez-guitars-technology-hoy-por-hoy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/guitarrasramirez.com\\\/en\\\/cristina-ramirez-talks-success-story-ramirez-guitars-technology-hoy-por-hoy\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Cristina Ram\u00edrez talks about the success story of Ram\u00edrez Guitars with technology on Hoy por Hoy\",\"datePublished\":\"2022-10-05T06:00:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/guitarrasramirez.com\\\/en\\\/cristina-ramirez-talks-success-story-ramirez-guitars-technology-hoy-por-hoy\\\/\"},\"wordCount\":178,\"image\":{\"@id\":\"https:\\\/\\\/guitarrasramirez.com\\\/en\\\/cristina-ramirez-talks-success-story-ramirez-guitars-technology-hoy-por-hoy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/guitarrasramirez.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Cristina-Ramirez-on-Hoy-por-Hoy-on-SER-radio-station.jpg\",\"articleSection\":[\"Interviews\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/guitarrasramirez.com\\\/en\\\/cristina-ramirez-talks-success-story-ramirez-guitars-technology-hoy-por-hoy\\\/\",\"url\":\"https:\\\/\\\/guitarrasramirez.com\\\/en\\\/cristina-ramirez-talks-success-story-ramirez-guitars-technology-hoy-por-hoy\\\/\",\"name\":\"Cristina Ram\u00edrez on Hoy por Hoy on SER radio station - 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